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Links to My Work
Articles for Knowledge@Wharton
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The $2.4 Million Question: What is the ROI for Super Bowl Ads?
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Who Gains, Who Loses, from RFID’s Growing Presence in the Marketplace?
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A Collective Obsession with TV Transforms TiVo from Idea to Reality
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Cultural Arrogance, Cultural Naïveté Hurt Efforts to Improve Health Care for Women
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Lending to Women Makes Good Business Sense—and Lifts Up Whole Communities
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The Role—and Responsibility—of the Business Community in the AIDS Crisis
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Finding New Opportunities to Market “Lost” and Other TV Shows
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Hold the Presses: The Story on China’s Media Sector is Still Evolving
Article for the OECD Observer
Article for PennMedicine
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